Jay-Z and the NFL teaming up on entertainment events and social activism
The NFL and Jay-Z’s entertainment and sports representation company are teaming up for events and social activism.
The league not only will use Jay-Z’s Roc Nation to consult on its entertainment presentations, including the Super Bowl halftime show, but will work with the rapper and entrepreneur’s company to “strengthen community through music and the NFL’s Inspire Change initiative.”
Inspire Change was created by the league after an agreement with a coalition of players who demonstrated during the national anthem to protest social and racial injustice in this country. Those demonstrations…